60s→1s
Custom analytics dashboards for a marketplace operations business. Load time cut from a minute to under a second, so the team stopped waiting to look.
00 / DATA & DASHBOARDS
The chart is the easy part. The data underneath is where it breaks.
We build the whole stack behind a dashboard. We connect your scattered sources, model the data, and put it in the tool that fits, Power BI, Tableau, or a custom build, so the number on the screen is one you can actually act on.
QUERY TO CHARTDATA
01 / THE PROBLEM
Most dashboards fail for the same reason, and it is not the chart.
The chart looks fine. The problem is underneath. The data is already stale by the time it loads, scattered across tools that do not agree, or so heavy the dashboard takes a minute to open.
A dashboard that is slow or wrong stops getting looked at. The team quietly drifts back to the spreadsheet, and the reporting tool becomes shelfware. The fix is almost never a better chart. It is the data layer beneath it.
02 / THE STACK
One data layer. The tool that fits on top.
01
The part that actually makes a dashboard work.
We connect your scattered sources, marketplaces, payment gateways, ERP, CRM, into one place, model the data, clean it, and keep it current. Every dashboard we build stands on this, whatever tool sits on top.
One source of truth, current to the minute.
02
For teams already in the Microsoft world.
Data models, DAX measures, reports, and the governance around them, row-level security, workspace and gateway setup. If you already own the licences, we build on what you have.
Your existing Power BI, finally populated properly.
03
For teams standardised on Tableau.
Source connections, calculated fields, dashboard design, and clean publishing to Tableau Server or Cloud. Built to your team's existing workflow, not around it.
Tableau dashboards your team will actually open.
04
For when the off-the-shelf tools hit their ceiling.
When the data is too heavy or too live for Power BI or Tableau, we build custom: real-time dashboards on fast infrastructure, plain-English querying, and analytics embedded straight into your own product.
Sub-second dashboards on millions of rows.
03 / PROOF
What we have built underneath.
days→under 60s
A plain-English dashboard builder for the same business. Ask a question, get a live dashboard, no SQL required.
04 / THE AUDIT
Your Power BI is slow. We will tell you why in two weeks.
Most teams do not know whether the problem is the report, the model, or the database underneath it. So they rebuild the report, and it is still slow. The Dashboard Performance Audit finds the real cause and puts a number on the fix. Two weeks, fixed price, no commitment to build anything after it.
You will recognise at least one of these.
- —A report that takes more than thirty seconds to load, so nobody opens it in the meeting.
- —Refreshes that fail overnight and get restarted by hand in the morning.
- —Two dashboards showing two different revenue numbers for the same month.
- —A model that has grown past what Power BI or Tableau can hold, and imports that keep timing out.
- —A team that has quietly gone back to exporting to Excel.
Two weeks. Three things.
01
We profile what is actually slow.
We instrument your queries and refreshes and measure where the time goes. Report rendering, model calculation, source query, or network. The answer is usually not where the team assumes.
02
We audit the model and the source.
Data model design, relationships, calculated columns against measures, cardinality, indexing and query patterns on the source system. This is where most of the time is lost, and it is the part nobody looks at.
03
We cost the fix.
Three options, priced. What can be fixed inside your existing licence. What needs the data layer rebuilt underneath. What we would not bother doing at all.
You keep everything, whether you build with us or not.
- —A written findings report with the measured numbers, before and after estimates.
- —A prioritised fix list, ordered by hours saved against effort.
- —A quick win implemented during the audit, so you see movement in week one.
- —A ninety minute walkthrough with your team, recorded.
Fixed price. Fixed scope.
- —Two weeks from kick off.
- —One workspace, one report or dashboard suite, and the source system it sits on.
- —The price is fixed and confirmed on a twenty minute scoping call, before any work starts. It does not move after that.
- —Credited in full against a build if you go ahead within ninety days.
- —We need read access to the workspace and the source database. Nothing else.
If we find nothing worth fixing, we will say so, and you will have that in writing. That result is worth the fee on its own.
Not sure it is worth two weeks? Send us a screenshot of the load time and we will tell you what we think for free.
05 / ONE TEAM
The dashboard is the last mile of a bigger system.
The data layer under these dashboards is the same pipeline work behind our reconciliation systems and our cloud infrastructure. The dashboard sits on top of the automation that keeps the data clean and current. Because one team builds all of it, the number on the screen traces cleanly back to the source, with nothing lost in a handover.
06 / STRAIGHT TALK
We pick the tool for your data, not for our invoice.
If Power BI on your existing data will do the job, we will build it there and save you the cost of a custom stack. If your data is too heavy or too live for an off-the-shelf tool, we will tell you that too, before you spend on a licence that will not hold. The tool is a means, not the point. Problem first. Process second. Software last.
07 / START HERE
Show us the dashboard nobody trusts.
A working session, not a sales call. We look at where your data lives, why the current view is slow or wrong, and which tool actually fits. Then we tell you plainly.
Smoketrees Digital LLP
Custom software systems for growing businesses.
HSR LAYOUT, BENGALURU
© 2026 SMOKETREES DIGITAL LLP. ALL RIGHTS RESERVED.